The cold winter mornings are motivation alone to start dreaming of a holiday in the sun. And as people across the EU are packing their bags and beginning to book their summer holidays, the forecast for mobile operators is cloudier than ever.
RGK Mobile was a proud Gold Sponsor at World Telemedia 2017, Marbella, an event that brings together leading ad networks, aggregators, payment gateways and VAS providers, with the aim of envisioning the future of Content Subscriptions and aggregated payment services.
Once upon a time, TV was the center of advertising. All that has changed this year when mobile surpassed TV, quite significantly. Mobile was predicted to bring in $206 billion with an increase of 6.1% this year.
It was recently reported that Jeffrey Katzenberg, former CEO of DreamWorks Animation, is attempting to raise $2 billion for a new venture that will create short film and TV episodes designed specifically for the mobile phone.